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Web Sites

Web Masters 


  • Why Create A Web Site

  • Selecting A Webmaster

  • Create a Internet Presence

  • The Six Steps to creating a Web Site

  • The Job of a Webmaster


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B.I.T NEWS
Business and Information Technology News

Volume 6, Issue 1 October  2006


Why Create A Web Site?
by Bob Brooke

Before you begin your Web site design, it's a good idea to think about its purpose. Why are you creating a Web site? Do you even need one? What will it do for you? These are important questions to consider.

It's important to know why you're doing this before you begin. After all, you are going to spend an awful lot of time or money on your creation. In fact, your Web site will take on a life of it's own.

Why is an important question for peace of mind, so that you know if you're achieving your goal or not. For example, my goal with Writing at Its Best is to present my work in a professional way, as well as offer information for beginning and intermediate writers. Why am I doing this? Because I believe that every human being needs to give something back to society to help improve the world in which we live. I offer not only my articles but information and links on writing in general.

There are many reasons why you should create a Web site. Here are a few of the more common ones:

To make some money - A good reason. However, in spite of all of the hype, it is just as difficult, if not more so, to make a decent living on the Internet as it is in the "real" world. It's essential that you understand your purpose is to make money, and focus your Web site towards that goal.

To educate - A very good reason to create a Web site.

To entertain - Many excellent web sites do this well. Humor Web sites are a good example.

To direct - Portal sites fall into this category. The idea is to send visitors to other useful places.

To give your opinion - A site containing book reviews is a good example.

Why is it important to know why you are creating a Web site? The answer is simple: So that you know when you've hit your target. If your mission is to educate, then knowing that you have the ability to evaluate your creation and determine if that purpose has been met.

Knowing why also allows you to pick the proper statistics for measuring how successful your site really is. If your purpose is to make money, then the only really good statistic is dollars earned. Page views and hits are simply not important with this goal. On the other hand, if your mission is to educate people, then page views are critical, as each page may be a lesson read. If your mission is to direct people to other sites, then the number of people who left your site and the links they clicked on would be the useful statistics.

Note that it's possible, and even desirable, to have more than one reason why you're creating a Web site. You might be doing this because you want to make some money selling herbs and at the same time educate people about them.

Finally, if I know why I'm creating something, I tend to do a much better job than if I don't have a clue about the reason. And if someone else is designing your site, you'll feel more confident knowing that it's being done for the right reasons. Knowing why, whether you design your own site or let ABC Web Services do it for you,  will help you aim more precisely and be able to hit your target more often.

Selecting a Webmaster

  • The webmaster is responsible for creating and maintaining your web site.
  • He must be familiar with the Internet, have a good sense of design, and know HTML or use web-site design software.
  • He needs to be willing to spend a significant time up front to create your web site.
  • He must be willing to properly maintain and update your material on a monthly basis.
  • He must be identified on each page along with contact information.
  • The webmaster is the main contact person for your web site between the organization that is hosting your web site and you. His phone numbers and mailing address, as well as his e-mail address, must be current and available in order to facilitate communication.

Create an Internet presence -- not just a Web site

An article written by Susan Gamble for the Birmingham Small Business Magazine, November 2000

Many small businesses have tested the waters with web pages. Some have had successful pages, while others have received no "traffic" at all. What makes the difference? Planning, designing and marketing.

Planning

Why must planning be the first step to creating an internet presence? Before actually programming any pages, a plan for the site must be developed. Would you build a house without plans? Don't try it with a Web site either! Detailed planning is required to avoid headaches and frustration.

Here are some things to consider:

1. Goals
When creating a Web site, you should think about the goals of your business. What do you want to accomplish? Whether it is selling widgets or services, or simply identifying prospects, you must clearly define your purpose.

2. Audience
Now consider who is the primary audience. What type of computer technology does this audience possess? Do they use the latest browsers and computer technology? Why create a web site that looks great in Internet Explorer 5.0 if most of your audience uses Net Scape 2.0?

3. Perception
What impression do you want to make with your customers? Should the site be conservative, progressive, friendly, formal, serious, humorous or service-oriented? Your company's overall marketing strategy should be evident on your Web site, as well.

4. Competition
Check out your competition. What are they doing? How are their online sales as a result? Even though you might be selling a different product, you'll be able to pick up (and discard) web design ideas for your site.

5. Content and Structure
Now it is time to put something on paper. Make an outline and define the elements needed for each page. Be specific and create a flow chart showing how all of these pages will link together. It's like putting together the pieces of a puzzle.

Designing

Now that you've completed the planning stage, you'll want to choose a company to take your "wish list" and begin designing your site. The company should include a team of qualified, creative individuals. Make sure that they get plenty of input from you! You know more about YOUR business than anyone else.

What key elements are essential in  designing a website? Here are some key elements that you'll need to consider:

1. Graphics
Graphics must be used wisely so that each page loads quickly and your customer doesn't have to sit for long periods of time staring into space. Actually, you have three seconds to catch your customer's attention. That's why a talented graphic artist is essential!

2. Text
A Web site should be more than previously used brochures copied onto the web. Writing for the web is more concise and conversational. You may want to consider getting a professional copywriter to revise your text for each page.

3. Technology
The interactive aspect of the Internet sets it apart from other types of media. Determine which devices will help you meet your goals: a shopping cart, animations, chat rooms or message boards. Be aware that these types of technologies will require more experienced programmers and are more expensive.

4. Maintenance
Once designed, your site must be maintained. That means someone must keep an eye on it, making sure everything is working and that the text is fresh and updated. Will someone in your office be responsible, or will you need to contract out your web maintenance?

5. Site Testing
When the preliminary site is complete, someone needs to check every link on every page. This is the perfect time to get feedback from a test group comprised of your target audience.

Marketing

An effective Web site is a union of graphics, text and technology that reflects a company's present goals and marketing strategy. To gain "Internet presence," a Web site must be marketed to its target audience. In the early days, a company could create a Web site and customers would come. However, this isn't true anymore. With millions of sites on the Internet, finding one particular site can be like finding a needle in a haystack.

What marketing strategies can be employed to increase traffic to your web site? The following tips should help 'Net surfers find your home on the Internet.

1. Programming for search engines
A search engine cross-indexes keywords that are hidden in the programming with the title of the page, the text on the pages, and the site's web address, or URL. Pages must be programmed for search engines, because all search engines work differently, so make sure your site has a 25-word description hidden in the "Meta Tag" programming.

2. Registration
Register with search engines, and be sure to remember to: register multiple pages, re-register your site when new pages are added, and use programs created for this purpose to make the process faster.

3. Promote online and offline
Make sure your web address is on everything that you send out of your business, including your e-mail, company letterhead, business cards, invoices and all other traditional marketing material.

4. Measure success
It's important to keep track of visitors to your site. It is standard for hosting services to provide you with important site statistics. Over time, the site statistics will allow you to find out more information about your visitors. The site statistics will reveal:

  • how long people are staying on your site,
  • what pages are most popular,
  • keywords being used to reach your site,
  • the search engines, lists or directories that refer to your site, and
  • historical data.

Remember, marketing your site and drawing "traffic" is a continuing process. Check out your statistics at least monthly to determine whether you are meeting your original goals!

by Susan Gamble

The Six Steps to Creating a Web Site
Y
our main objective should be to design a site that is content-rich, easy to read and use, and visually attractive.  Once you decide what kind of website you want to create, you need to create a homepage (menu page) so people are able to access the available resources quickly and easily.

To create your website follow these six steps:

1. Determine the Intended Audience

2. Create a Storyboard (Plan your site)

3. Gather Information

4. Create Your Website

5. Plan Your Navigation Tools

6. Establish Credibility

Why are the six-steps to creating a web site important? By following these six steps, you will develop a website that is not only rich in content, but will be aesthetically pleasing for the visitor.  Once you've created a website, constantly check and revise your data to keep it current and informative.  People like to visit websites that are continually updated.  

1. Determine the Intended Audience
Why must you determine your intended audience? Your audience will affect the design and content of your project.  If your target is adults, your presentation will be different than if you were creating a page intended for children to use.  It is better to offer a separately linked page for adults and another one for children if you want to offer both kinds of resource or activity in your project. 

If your audience is younger students, shorter pages with few activities and less text on each page will be more "child-friendly" rather than a long list of activities or text on one page. The older the student or audience is, the more diversified your web activity can be on one page.

If you cannot determine an intended audience for your web pages you need to ask yourself why you are creating the pages at all.

2. Create a Storyboard
   What is your website going to look like? As you begin designing your web page, remember that the top structure should be a menu format pointing to available resources.  

What is the purpose for storyboarding? Create a storyboard of ideas that you want to use in your website. 

3. Gather Information  
Make your site interesting and engaging for any visitor. This includes:
  * Images and backgrounds    * Resources and activities    * Example of your work and photos

Visit examples of other web pages that have the same content that you will be sharing. While viewing these examples, ask yourself the following questions:  

  1. What kind of information are they presenting (homepage, informational article, …)?

  2. How did they present the information (page layout)?

  3. Does their web page download quickly?

  4. Can I navigate easily throughout their site?

  5. Does this site engage the visitor?

  6. Is the content rich enough that I will want to return again?

  7. Do all of the links work?

  8. Have they included a contact person for their pages?

  9. Does it tell when the page was last updated?

  10. How could you improve this web page?

Create bookmarks of resource sites that you want to incorporate into your web page. Find sites that offer additional activities that will engage the visitor while using your web page. Look for quizzes, puzzles, games, slide shows, and other additional resource links that you can add to your web page.

4. Create an Aesthetically Appealing Web Page

What items should be included in order to create an aesthetically appealing web page? 
Your visual presentation plays an important role to the appeal of your website.  Include the following items in your web page:

 

Graphics: Use graphics on your web pages to give them more appeal.  Remember though, graphics can have dramatic effects on the download time of pages and don't go overboard and create pages that look far to busy.  You need to manage graphics carefully.

 

Add background color or a background image.  Take care here.  Background images and colors can make the page contents difficult to view.

 

Vary your font color: Light backgrounds should have dark text and dark backgrounds should have light text. Be sure that your text is readable if you are using a background color or image.  Be careful when choosing your colors. Not all computers see the same colors e.g. a color selected on your computer using all colors may look totally different on a computer set to display only 256 colors.

 

Vary your font size: Change the body text by changing the font size and change the size of headings and sub-headings using the Heading styles.

 

Give credit to the graphic's artist: Read the terms artists have given when using an image from their website. Many appreciate a link back to the website where you got the graphic, while others state that no link is necessary.

Make sure you check the copyright on other sites before using their graphics.

It is very important to take in to consideration the size of your web pages including images and the names you give your files when publishing web pages. 

5. Navigating around your site

Plan how people will navigate within your website. Every page should have a link to either the main menu page of the site or a link to your school or class homepage. Your class homepage should have a link to your school's homepage when it is developed. 

If your website contains more than one page, you need to plan how visitors will advance to the next page or return to the previous page.

What if you are using a graphic as a navigation button?
If you are using a graphic as a navigational button, you should also include a text alternative for navigating.   Not all web browsers will recognize an image as a link to another file or web page. Some people choose not to download any graphics when they are on the Internet.  If you only had graphics for your navigational links, they would have a difficult time getting around within your site.  Within the description of the graphics or image tag, you should include a text alternative so that when images are not downloaded, a text description will appear.

For example:

 

 

If link does not load then viewer

won’t know where image links.

Return to Homepage

 

Text provides an alternative link if image does not load.

6. Establish Credibility  
Each web page should include pieces of information that will establish credibility to your site.  This can be a standard closing at the end of each web page that you simply copy and paste from one web page to the other or place in a shared border. What should you include on each web page to establish credibility? You should include the following information: 

                       1. The name of the author of the web page.

                       2. E-mail address of the contact person for the web page.

                       3. When was this web page last updated and links checked?

                       4. The name of the host organization.

The Job of A Webmaster

What is a webmaster?:

Introduction-A webmaster according to the international webmasters association (IWA) is an individual who develops, monitors, and manages web sites on the WWW. The webmaster may work independently or manage a team of webmaster specialists.

What skills do you need to become a webmaster?:

  • Good technical, design, project management and problem solving skills
  • Strong business sense
  • Solid communication skills
  • Strong computer skills

How to become a web master:

To become a webmaster you must take many training courses to become certified  webmaster

What do webmasters learn in these courses:

  • Web Languages such as HTML, DHTML, XML, 
  • Object Oriented Analysis and Design
  • Object Oriented Programming In C++ or Visual Basic
  • JAVA, JavaScript, VB Script Programming
  • Introduction to Relational Databases & SQL
  • Web Databases Scripting Languages such as ASP or PHP
  • Systems & Server Administration & Security

What webmasters do:

  • Develops websites
  • Develops websites applications (Java, C++)
  • Monitors website traffic
  • Manages websites (Updates, and keeps site running)

Who hires webmasters and what do they make:

  • Large Companies
  • Web design firms
  • Internet hosting firms
  • ISP's
  • The government
  • Colleges
  • How much do webmasters make?:
    • $78,842 in 1998
    • $84,588 in 1999
  • Some webmasters can over $160,000

Other areas of study for webmasters:

  • Security
  • Graphics
  • Legal issues
  • Budget development and management

Associations and Organizations:

  • International Webmasters Association
  • World Organization of Webmasters

Sources:

 


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